Kenya’s largest retailer by outlet, Naivas Supermarket is set to open its 66th store at the Waterfront Mall Karen after reaching a tenancy agreement with the proprietors.
The new outlet will occupy ground-floor space of 3500m2 which previously housed South African retail giant Shoprite Holdings.
Shoprite announced in April that it would shut down operations at the Waterfront Mall located in Nairobi’s Karen suburb in a wider plan to exit the Kenyan market.
The retailer says the outlet which will be ready by mid-October will focus on offering customers everyday fresh produce that guarantees value for money.
According to Naivas Supermarket Chief Commercial Officer, Willy Kimani, the new store will see the creation of 120 direct jobs and twice the number to third-party partners as it firms its expansion drive.
“We are delighted at the prospect of opening our 66th store at the Waterfront Mall as it offers us an exciting opportunity to provide Karen shoppers the Naivas Foodmarket experience at their doorstep. We have not had a presence in the larger Karen area which has been a long-standing request by our shoppers, we are finally able to fulfill this with the new development,” Kimani said.
Waterfront Karen Director, Dr. David Muguku, said the move fits within the mall’s strategic objective to enhance variety for the shoppers.
“We are pleased to welcome Naivas Supermarket on board as a partner who we believe fits perfectly within our growth and expansion strategy. The partnership has been motivated by the need to continually offer shoppers at the mall a wide variety of brands,” Dr Munguku said.
“Naivas will be the latest addition to the Waterfront fraternity. This confirms our sustained commitment to continue offering Waterfront patrons a lasting experience all under one stable,” he added.
The store is scheduled to open in mid-October 2020.