Regional retailer, Nakumatt Holding, has opened the doors to its second supermarket store, in the fast growing, Kakamega town.
The new Nakumatt Midtown Supermarket, which opened its doors last week, completes the remodeling and opening of the three West Kenya based, supermarket stores, which were acquired from, Yako Supermarkets Limited, late last year.
As part of a Kshs 260million investment strategy on the three Busia, Bungoma and Kakamega, stores, Nakumatt has now completed its Western Kenya market enhancement strategy.
Speaking, when he confirmed the opening of the retailer’s 59th store, Nakumatt Holdings, Regional Strategy and Operations Director, Mr. Thiagarajan Ramamurthy, confirmed that plans are at an advanced stage, for the opening of the firm’s 60th store in Emali town, along the Nairobi-Mombasa Highway, in the coming days.
“Within our commitment to deepen the formal retail market space in East Africa, we are aiming to complete the third phase of growth with the opening of our 60th branch before the end of the month,” Ramamurthy said, adding, “we have been actively enhancing the customer experience to meet the diverse needs with the support of our business partners.”
With the opening of Nakumatt Midtown, Nakumatt, has managed to significantly raise its market presence in the West Kenya region. Nakumatt, now features, 12 stores in 9 West Kenya counties (Busia, Bungoma, Kitale, Kakamega, Kericho, Kitale, Kisumu, Kisii, Uasin Gishu and Nakuru).
As part of a strategy to double its local and regional market share, Nakumatt, has been undertaking a number of customer experience enhancing projects.
Currently enjoying a less than 25% market share of the formal retail space, Nakumatt Holdings, is actively seeking to retain a bigger slice of the mid to premium segment.
Through the strategy, the retailer has been working, to grow its gross revenue to over US$1billion in the medium term period while growing its network footprint across East Africa.
Nakumatt, has already embarked on a stores refurbishment programme geared at refreshing its shopping floor ambience to global standards across the region.