Since premium banking was launched in 2015, it has been a core growth centre for the bank, bringing in over Ksh 2.5 billion additional new business.
The launch of premium banking centres and products is one of the key transformational initiatives of banking aimed at driving future growth.
National Bank of Kenya (NBK) is one of such banks who recently celebrated their long standing, high net worth clients by holding a customer appreciation cocktail at the Yaya Premium Center Branch.
NBK premium bank account holders access free services e.g. free ATM cards, withdrawals from NBK ATMS, cheque books, banker’s cheques and RTGS transfers.
“The account holders also have access to platinum international debit cards and credit cards that guarantee unparalleled privileges around the world. Other benefits to premium banking customers include Priority pass which enables access to exclusive premium lounges equipped with top-notch furnishings for your comfort and also all the necessary equipment to provide ease to your banking experience; travel benefits and distinctive rewards and loyalty programmes,” said National Bank Director of Retail and Premium Banking Cromwell Kedemi.
Managing Director, Wilfred Musau said National Bank had undertaken various key strategic approaches in the way it conducts its business aimed at improving overall performance and meeting the changing needs of its customers.
“As we celebrate our 50 year milestone, we would like to thank our loyal customers whose strategic business and partnerships have propelled our bank to this level of success,” said Musau.
Musau said the bank had fully embraced digital banking to improve customer experiences.
“We are fully embracing innovation to drive the digital bank agenda as a way of increasing efficiency in service delivery, ease of access for customers and driving financial inclusion,” Musau said.