Coca-Cola has introduced a new range beverage portfolio for the Kenyan market.

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Tapping into its global strategy, Coca-Cola Kenya yesterday announced its innovative portfolio of beverages into the market to offer customers more choice and convenience.

Since 2017, we’ve been enjoying such a vast variety of Coca Cola products including water, nectar juice, ready to drink coffee, tea bags and sports drinks. Here are the products launched yesterday:

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  • An addition to the Minute Maid portfolio; Minute Maid Nutridefensesa nectar juice fortified with vitamin E and Zinc, a suitable addition to the breakfast occasion.

  • Coke plus Coffee – a fusion of Coca-Cola and coffee with a formulation of added coffee and fifty percent less sugar. This drink is targeted to help you with your afternoon slump and give you an afternoon kick.
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  • Powerade – a sports beverage that replenishes electrolytes, carbohydrates and vitamins during physical and sporting activities.

A “Without Sugar” portfolio for Coke, Fanta, Sprite and Stoney was also launched – You now have the choice to enjoy your soda with or without sugar.

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Another significant move by the company is to provide smaller, more convenient packaging, providing various pricing hierarchies so consumers can select their beverage of choice based on affordability.

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Over the next few weeks, Coca-Cola will be adding more variations into their existing product portfolio.

 

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