Coca-Cola has introduced a new range beverage portfolio for the Kenyan market.
Tapping into its global strategy, Coca-Cola Kenya yesterday announced its innovative portfolio of beverages into the market to offer customers more choice and convenience.
Since 2017, we’ve been enjoying such a vast variety of Coca Cola products including water, nectar juice, ready to drink coffee, tea bags and sports drinks. Here are the products launched yesterday:
- An addition to the Minute Maid portfolio; Minute Maid Nutridefenses – a nectar juice fortified with vitamin E and Zinc, a suitable addition to the breakfast occasion.
- Coke plus Coffee – a fusion of Coca-Cola and coffee with a formulation of added coffee and fifty percent less sugar. This drink is targeted to help you with your afternoon slump and give you an afternoon kick.
- Powerade – a sports beverage that replenishes electrolytes, carbohydrates and vitamins during physical and sporting activities.
A “Without Sugar” portfolio for Coke, Fanta, Sprite and Stoney was also launched – You now have the choice to enjoy your soda with or without sugar.
Another significant move by the company is to provide smaller, more convenient packaging, providing various pricing hierarchies so consumers can select their beverage of choice based on affordability.
Over the next few weeks, Coca-Cola will be adding more variations into their existing product portfolio.