A new social networking site, DeiPlaces is seeking to increase tourism rating and marketing online.
The Kampala based site allows users to post pictures of places they visit giving the industry more visibility online.
The firm cites Kenya’s vibrant tourism industry and internet penetration as a key strategy for growth.
DeiPlaces has so far received in excess of one hundred thousand subscribers.
The ever growing internet adoption in the continent is rapidly expanding opportunities available in the e-commerce segment.
Kenya for instance boasts of 30.8 million internet users accessing data services via mobile phones.
For the hospitality industry chasing growth, DeiPlaces, an exclusive tourism site offers solutions.
Upon registering on the platform, users are able to discover, create and share experiences through texts and photos just like ordinary social networking sites.
The site allows travel and tour agents to market their products in order to lure new clients while depending on reviews by other users to increase visits.
Developers decry lack of understanding of the continent by other global brands as a hindrance to marketing Africa’s tourism hotspots.
DeiPlaces hopes to get one million users by end of this year as it targets to enlist more hoteliers on the platform offering good deals for consumers.