Kenya Broadcasting Corporation (KBC) Acting Managing Director Samuel Maina says the national broadcaster is keen on adjusting to the emerging digital trends in order to reach a wider audience.
Speaking on Wednesday during the unveiling of KBC sporting events, Maina said the Station is determined to reclaim its position as the number one broadcaster with key a focus on improving infrastructure and staff wellness.
“We are focused on turning KBC into a super broadcasting house that meets the needs of the people of Kenya. I do believe, together we can make a greater impact with the resources and opportunities availed to us as we work towards achieving our shared goals and aspirations,” he stated
The acting MD, however, noted that the changes can only be realized through sufficient budgetary allocation to the national broadcaster.
“We request our Government to increase our budgetary allocation to enable us to continue transforming our National Broadcaster in line with the modern trends for improved service delivery,” he appealed
We appreciate Pres. Uhuru's Gov't for continued support accorded to KBC, in improving our capacity in broadcasting activities as well as improving the staff's welfare – KBC Ag. MD Samuel Maina.#SportsZikoKBC ^MM pic.twitter.com/xAHv1KPJvU
— KBC Channel1 News (@KBCChannel1) June 29, 2022
He expressed optimism that despite the various hurdles that face the national broadcaster from time to time, the station has seen an increase in viewership over the last year after its relaunch.
“KBC Television viewership has improved by over six percent in the last one year, according to the 2021 State of the Media Survey report released by the Media Council of Kenya,” he noted
“The journey for KBC to reclaim its position in Kenya’s Broadcast market is well on course, slowly but surely, we shall get there-one broadcast at a time. It does not matter how long we have been in this arena, what matters is the impact we make with opportunities presented to us.”