By Nicholus Nduati
Pan Africa Insurance Holdings Limited has rebranded to Sanlam Kenya, a financial services group currently listed on both the Johannesburg and the Namibian Stock Exchange.
Sanlam Kenya CEO Mugo Kibati says the rebrand has positioned the firm to offer Kenyans greater access to a comprehensive and tailored range of insurance and investment financial solutions.
The rebrand according to Kibati aims to offer Kenyan shareholders, clients and other stakeholders the added comfort and security of doing business.
Currently, Sanlam Kenya enjoys an estimated market share of 8 percent in the Kenyan life insurance industry.
The move sees Pan Africa Insurance Holdings subsidiaries, Pan Africa Life, Pan Africa Asset Management, Gateway Insurance and PA Securities also rebrand to Sanlam Life Insurance, Sanlam Investments, Sanlam General Insurance and Sanlam Securities respectively.
Sanlam Kenya has lined up a variety of general insurance and investment financial products to be launched soon.
The Sanlam Group currently has businesses in 33 countries across Africa and first acquired a stake in Pan Africa Insurance Holdings Limited in 2006, following Sanlam’s acquisition of African Life Assurance Group.