RB unveils new Dettol Even Tone soap variant

RB, formerly Reckitt and Benckiser, has launched a new Dettol Even Tone soap.

The hybrid medical and beauty soap comes in a refreshing pomegranate variant.

The new soap is designed to protect the skin against germs thus keeping a healthy skin.

RB County Manager East Africa, Sachin Varma said the soap is designed to provide 100 percent more freshness, in addition, the pomegranate variant comes with added moisturising ingredients that help reduce the appearance of blemishes caused by oil, dirt, and germs leaving the skin looking revitalised and healthy.

The appeal of Dettol Even Tone hygiene soap is attributed to the strong consumer benefit that combines Dettol trusted germ protection, with the skin care benefits of exfoliation and moisturising properties.

Dettol remains one of the most trusted brands from the portfolio of Reckitt Benckiser and has been in the market for more than 100 years. Currently, the brand is ranked among the top influential brand in the region.

“At RB we pride ourselves in having a strong pipeline of constant innovations based on consumer insights. Our continued efforts to be close to the consumer and innovate with passion is the reason we are launching yet another variant barely a year after we unveiled Dettol even tone in East Africa,” Varma said. He was speaking at the launch event held in Dusit Hotel.

The new pomegranate variant is available in retail outlets across the country.

The market for soap has become competitive to meet the demands of discerning consumers.

The impressive growth in soaps usage has largely been influenced by various social, economic and demographic factors including increased income levels among consumers and good personal, social hygiene consciousness and market accessibility.

In addition, the growth of the retail sector has raised brands awareness, especially in urban areas where retail trade has shifted from traditional retail outlets and convenience stores to big supermarkets and hypermarkets.

These modern retail outlets have improved the shopping experience.



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