Safaricom launches regional consumer promotions

By Grace Maina/Release

Safaricom (NSE: SCOM) has launched its second regional consumer promotion on Thursday that will for the first time see winners get additional cash to donate to a community project of their choice.

The Shinda Ma Mili na Stori Ibambe promotion will leverage the popular Stori Ibambe product that allows customers to earn free credit once they reach individualized targets for voice, SMS or data usage.

The 8 week promotion will see Safaricom reward customers with Kshs1 Million per week per region, in addition to over 400 Motorcycles, M-Kopa Solar Kits and smartphones. In total, over two million consumers will be awarded with various prizes over the promotion period.

The Grand prize will see one winner from each of the eight regions stand a chance to win Kshs2 million as well as an additional Kshs1 million which they will be able to donate to a community project of their choice.

“We are keen to get closer to our customers by offering opportunities to partner with them in transforming their society. This competition will allow us to not only empower and reward our customers but also help them to share their winnings with their wider community,” said Sylvia Mulinge, Director of Consumer Business, Safaricom.

During the promotion period, customers will be awarded 100 entries every time they hit their Stori Ibambe target plus bonus airtime and will be entered into a draw to win various prizes including cash prizes.

The regions have been segmented as Nairobi, Mt. Kenya, North Eastern, Nyanza, Western, Rift Valley, Coast and Eastern. Each region will have weekly winners and grand draw winners.

To take part in the promotion, customers will only be required to use their Safaricom line either to make a call, send short messages or use data to stand a chance to win prizes when they reach their Stori Ibambe target.

Last year, Safaricom launched the Stori Ibambe promotion which was one of the most engaging consumer promotion campaigns. The campaign saw a 40% increase in daily active voice usage, with voice market share growing to 75.9% from 68.8%.

This competition follows the same format as the successful first ever regional based consumer promotion, Shangwe Mtaani, which was carried out last year and which saw the devolution of prizes to a regional level.

The Shinda Ma Mili na Stori Ibambe promotion kicks off from today, 6th October 2016 and will run for 8 weeks across all regions across the country.


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