SafeBoda has launched the COVID-SAFE program, aimed at equipping the rider community with factual information, prevention measures and strategies to keep the SafeBoda community safe in line with measured announced by President Uhuru Kenyatta for the containment of the Coronavirus pandemic in Kenya.
The motorcycle ride company has flagged off its 25,000th rider in Nairobi as the company clocked 100,000 safe rides daily.
SafeBoda currently offers three major services, commuter rides, delivery services and the recently launched low-cost local food delivery.
The company has differentiated its motorbike ride-hailing service through rigorous background checks and the training carried out on all drivers as a mandatory requirement for joining the SafeBoda Community. Rider and the passenger must wear a helmet and a reflective jacket.
Clients are offered a fresh hair net for every ride taken to reduce the transfer of scalp oils.
The app further offers an In-passenger rating and feedback option after each ride and exclusively allows clients to match and pair with the closest or a preferred rider.
Speaking during the flag-off ceremony, SafeBoda Kenya Country Head – John Ngari said, “While employment opportunities, especially for the youth, continue to whittle down in these tough economic times, we continue to find more innovative ways to further increase our riders’ incomes. Our mission has been to bring structure into a largely unregulated environment while creating job opportunities for young people in Africa and access to safe rides for the convenience of their customers.”
“We are proud to have successfully transformed boda boda from an employer of last resort to formal jobs with benefits usually given to formal sector employees. We further help our driver community to formalize their businesses by providing them with a platform to maximize earnings, encourage savings through the SafeBoda Sacco, access to a life cover of Ksh 100,000 per rider, access to an accident cover and regular training at our community hubs in every city we are present‘’, He added.
Lynn Karigu, the CEO Motorbike Assemblers Association of Kenya (MAAK) said,” As an association, we are committed to promoting safe and lawful motorcycle culture. This industry is a multimillion cash economy that is key in spurring economic development or Kenya through increased employment and revenue generation. We look forward to seeing motorbikes take up their rightful place in last-mile logistics, a critical plug-in to a growing economy.”
With the recommendation for minimum social contact by the government, shoppers are encouraged to use SafeBoda as an alternative to visiting shopping malls, order food on the SafeBoda app and consider taking a safe ride, in place of crowded public transport.