Along with new festive holiday lenses for Christmas, Snapchat has also released a new lens that lets you play a game with your face.
The game, which is featured within the app, is called Santa’s Helper. In it, your face is placed on an elf’s body as you try to slide down a snowy slope, collecting presents and ornaments, and dodging bunny rabbits that’ll try to punch you.
And here’s the coolest part: you control your elf by turning your head left and right.
What does this new lens-based game mean for Snapchat? Is Snap getting serious about gaming? Though TechCrunch suggested Santa’s Helper is “the launch of a new, native games feature,” the game is unlikely to become the next Pokémon Go.
Publishers and advertisers also have contributed games to the app. During the U.S. Open, ESPN’s Snapchat Discover channel featured a tennis game within a Gatorade ad. Another native game appeared on ESPN’s Snapchat Discover during a recent football game:
Snap declined to comment on why the company has introduced gaming and what it could add in the future.
Kerry Flynn contributed to this report.