Digital television company StarTimes has launched a mobile online video application that aims to increase HIV/AIDS awareness among the Kenyan youth.
In partnership with UNAIDS, the two organizations plan to explore technology and innovation to spread HIV/AIDS related content as more young people are now watching and streaming videos via their mobile phones.
The increase in internet penetration rate and use of Smartphones is revolutionizing the mode of communication as more young people now prefer to watch and stream videos via their mobile phones.
StarTimes Group Vice President Guo Ziqi says the firm launched its video streaming service in African markets with StarTimes App and has so far attracted over 8 million downloads and the figure is expected to reach 15 million by the end of this year.
StarTimes App will now be streaming the “Zero Discrimination” messages and with more broadcasting platforms and a bigger and diversified subscriber base and richer content, the two organizations will be able to make the best of all resources to help end the AIDS epidemic by the year 2030.
StarTimes also introduced the China-Africa Cooperation project dubbed, “Access to Satellite TV for 10,000 African Villages”, and proposed to explore possible ways to help popularize HIV/AIDS prevention information and knowledge in rural areas using the platform.