Steph Kapela, Tulia at Hennessy, NBA partnership launch in pictures

Hennessy and NBA, Kenya, officially launch partnership at Nyayo Stadium.

Rapper Steph Kapela performing on stage

Hennessy, the French cognac, and the National Basketball Association (NBA) have announced a global expansion of their partnership, making Hennessy the “Official Spirit of the NBA” worldwide. The multi-year agreement, which marked the league’s first-ever global partnership with a spirits brand, ushers in the next chapter of Hennessy’s relationship with the NBA.

Hennessy and the National Basketball Association (NBA) in Kenya launched the partnership officially with an event at the Nyayo Stadium, bringing together basketball players, basketball fans, artists, and cognac lovers.

Kenyan rapper Steph Kapela, singer Tulia, rapper Groovy Jo and B=Veryl Mkali Wao all performed at the event.

Speaking at the event Alexandre Helaine, Market Manager Moët Hennessy Eastern Africa said, “This partnership marks an exciting milestone for the league as Hennessy becomes NBA’s first-ever global spirits partner. We look forward to continuing to celebrate the game of basketball alongside this iconic brand and our fans in Kenya and across Eastern Africa.”

Producer Tim Rimbui
Rapper and Singer GroovyJo
Musician Veryl Mkali Wao
Lifestyle Content Creator Linda Alexette
From Left to right_ CEO African Elite Group Lucia Musau, Market Manager Moet Hennessy Alexandre Helaine and Radio Host Mwende Macharia
From Left to right – Brand Ambassador Hilda, Professional Dancer Njeri Dream, Brand Ambassadors Belva Atieno and Lilian Kimani
From left to right Content Creator Winnie Machuki and Purity Gitonga
From left to right Reinhardi Omondi, Carole Njeri, Artist Steph Kapela and Ariel Ortega
From Left to right_ Content Creator Daisy Nafula, Artist GroovyJo and Content Creator Polly Waweru
From left to right_ Brand Ambassador Belva Atieno, Radio host Longauer Wanjira, Brand Ambassador Lilian Kimani and Brand Ambassador Hilda

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