Six months after being launched, Apple Music has hit 10 million paying subscribers, according to a report in the Financial Times.
The streaming service was launched in June last year and offered all of its new users a three month free trial.
It took competitor Spotify six years to reach 10 million paying subscribers. It’s now passed 20 million subscribers with 55 million using it for free.
Before the launch of Apple Music, American musician Taylor Swift threatened to withdraw her back catalogue from the service.
She said Apple wasn’t planning to pay royalties to artists during its three-month trial period.
At the time, the star’s “1989” album wasn’t available on any streaming services.
In 2014 Swift removed her entire back catalogue from Spotify, saying the business had “shrunk the numbers of paid album sales drastically”.
After the dispute with Apple was resolved, Taylor announced her album would appear on Apple Music.
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Streaming – on the likes of Spotify, Apple Music, Google Play, Deezer and Tidal – has been growing rapidly over recent years and contributed to a net rise in music consumption across the world last year.