TikTok launches educational campaign to boost local talent

Written By: Margaret Kalekye


Kenya continues to evolve as a hive for creative talent and TikTok has become increasingly popular among locals who are always on the search for new ways of creative self-expression.

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With a series of easy-to-use video capturing and editing tools integrated right within TikTok, users are showcasing a diverse range of creative short videos featuring special effects, stickers and other cool features.

Now, TikTok is encouraging its community to take this to a new level with its latest #TikTok101 campaign launch.

#TikTok101 features helpful tips for users to become more familiar with what the app has to offer, empowering them to take control of their creativity.

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The campaign includes tips on using effects such as ‘green screen’ to help creators set their videos to anywhere they want, ‘freeze-frame’ which allows users to stop in motion for a certain amount of time, add text on the video, shoot videos using the ‘MV template’ feature, use cool voice effects, and master transitions among others.

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TikTok is also calling on local creators to jump on the bandwagon and share their own tips and tricks for new users to follow and improve their skills. All you need to do is follow #TikTok101.

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Boniswa Sidwaba, TikTok Content Operations Manager, Africa, explains that TikTok is the perfect platform for users to express their creative ideas on the go, share their creativity and connect with a wider community.

“By using the platform’s easy-to-use video capturing and editing tools the possibilities are truly endless. For first-time or novice users, setting up an account and creating that first official TikTok video can seem quite daunting, especially when your feed is full of videos that make creators look like professional video editors,” says Sidwaba.

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Sidwaba adds that through this project, TikTok aims to gradually expand #TikTok101 so that all users have the opportunity to take their content to the next level.


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