Total Kenya has embarked on a lubricant packaging design that will see the oil marketer significantly reduce its carbon footprint.
The firm says the new design development will contribute to Total Lubricant’s ambition to become a responsible energy major.
“A reduction in the weight of packaging will prevent the emission of 9,500 tons of CO2 equivalent* each year resulting to raw materials savings,” said Olagoke Aluko, Managing Director, Total Kenya PLC.
The new Lubricants packaging has been unveiled by Kenyan long-distance runner and marathon record-holder Eliud Kipchoge who is Total Kenya’s brand partner.
“We have always offered products that are customer centric. But today’s consumer needs customized information about products and how to use them, this has led us to innovate and redesign our lubricants packaging by giving them a new shape, color and label. We have achieved our goal, and the results are at par with our lubricant’s performance,” Aluko added.
According to the firm, the new colours will also help consumers identify the product they need immediately, with the new color coding which include platinum, silver and bronze.