Tourism arrivals projected to increase by 20pc

By Caroline Njenga

Tourist arrivals are projected to increase by 20 percent to 1.4 million this year driven by aggressive marketing in emerging markets in Asia and the Middle East as well as bidding for more international conferences.

Tourism Principal Secretary Fatuma Hersi further says the government plans to increase the focus and development of new products such as sports and medical tourism to boost arrivals.

Last year, international tourist arrivals rose 17 percent to 877,602 as compared to 752,073 in 2015. This was buoyed by improved security and aggressive marketing in key source markets.

This comes after the tourism sector suffered a four year slump over insecurity concerns from key source markets.

The Ministry of Tourism has lined up several incentives that are expected to help attract more tourists.

Tourism marketing agencies are aggressively marketing the wildebeest migration in the Mara as well as the beach and safari product to grow numbers and revenue.

Although foreign tourists have been jittery about the forthcoming elections, she is optimistic the tourism industry will withstand any shocks and negative publicity that may emanate.

The government is also diversifying to new products such as sports, medical and gastronomy tourism products to help attract more tourists.


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