Tourism marketing agencies are stepping up marketing campaigns to ward off stiff competition and sensitize travellers about enriching experiences in Kenya.
The latest research indicates that the awareness of Kenya as a tourist destination among international travellers is at 62 per cent which Kenya is keen on enhancing to boost the number of arrivals.
The agencies plan to leverage more on digital marketing and communication as well as enhanced collaboration with travellers in efforts to boost tourist arrivals.
Among the digital marketing platforms is the Expedia group, which is one of the largest online travel global agencies that allows travellers to access various information, make recommendations and make bookings for vacations.
Among the tourism products in Kenya being marketed is wildlife, beaches, culture, adventure experiences, the landscape, sunsets and sceneries.
Currently, the United States is Kenya’s leading tourism source market with a market share of 12.2 per cent followed by the UK, India, China Germany and Uganda.