Tourism ministry targets to cut charges of key products

Written By: Regina Manyara
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Cabinet Secretary for Tourism and Wildlife, Hon. Najib Balala (left), receives the National Tourism Crisis Steering Committee Report from former Inspector General of police Joseph Boinnet (Right) who is currently the Chief Administrative Secretary in the Ministry of Tourism and Wildlife today at the Kenyatta International Convention Centre. The report is a detailed study on the impact of COVID- 19 pandemic on the Tourism industry in Kenya.

Tourism and Wildlife ministry is targeting to cut charges of key tourism products in the country in a bid to attract visitors and jump start the sector when normal operations resume.

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This is among recommendations made in a report by the National Tourism Crisis Steering Committee.

Tourism and Wildlife Cabinet Secretary Najib Balala backs the measures to promote sector recovery and secure Kenya’s market share in the global market.

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The government has been at the fore, to enable the sector regain and retain tourist confidence and minimize negative impacts of Covid-19 economic fallout.

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The newly launched report recommends a phased marketing approach that include targeting domestic visitors, regional visitors and international visitors as well as pricing revision for tourism products in Kenya to jumpstart the sector post COVID-19.

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Other strategies include Geospatial presentation of tourism resources in Kenya, capturing experiences and information, packaging tourism products, digitizing travel and tourism, promoting community-based tourism, fighting misinformation, and ensuring strict adherence to laid down health protocols.

Balala says the report signals Kenya’s openness in managing the pandemic and commitment to health of visitors.

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He further called for a collaborative approach among stakeholders towards revamping and restarting the tourism sector in Post COVID-19 era.

The National Treasury has allocated Sh11.3 billion to the tourism sector in what could help the sector bounce back to profitability owing to the coronavirus outbreak in Kenya.

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