Track legend Kipchoge Keino named SuperBrands personality of the year

 

Two-time Olympic gold medalist has been named the 2022 Superbrands Personality of The Year Award by the Superbrands East Africa at an award ceremony held in Nairobi.

Superbrands East Africa celebrated 40 of the region’s top brands at a tribute awards gala.

The ceremony celebrated leading brands that persevered and broke boundaries despite the COVID19 pandemic. Brand representation came from Kenya, Tanzania and Uganda.

 

 

Receiving the award, the esteemed Keino noted that his hard work and focus made him a world-class competitor and urged brands to come together and support sports in the country.

Let us work and improve sports in this country. Sports unite the youths of this country and the world and I’m sure we have a lot of talents in this country. Let us prepare and build facilities in various schools to support our youth. We can do it if we’re united and build facilities for our youths”, Kipchoge remarked.

Following his retirement from competition in 1973, Kipchoge opened a children’s home, which is today home to almost 100 Kenyan orphans. In 1999, he opened the Kip Keino School offering more than 300 children aged from 6 to 13 the chance to get an education.

 

In 2002, he opened the Kip Keino High-Performance Training Centre, welcoming the most promising athletes in Kenya

Brands recognized in this 7th edition were derived from a 100% consumer insights survey conducted by TNS Kantar.

Speaking on the 2022 awards Jawad Jaffer, Project Manager Superbrands East Africa noted

The brands we pay tribute to in this 7th East African edition have shown resilience and fortitude through the uncertainty of the pandemic. They have found focus in these extraordinary times to emerge as industry and category leaders through the lens of their consumers’’.

  

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