By Lillian Atieno
The media has been urged to report analytical and educative information that outlines the benefits the public can exploit within the East African community.
The Administration Secretary at the State Department of East African Affairs Christopher Musumbu says the media is a key player in providing timely and relevant regional development information.
Musumbu is calling on the media to facilitate public understanding of the region in line with its objectives through its constant interaction with the citizens.
He emphasized the importance of media practitioners equipping themselves with the requisite tools and skills to be able to effectively articulate and disseminate timely East Africa Community regional agenda.
In a workshop on the East Africa Community Integration with the media practitioners in Naivasha, Musumbu noted that some protocols for integration pillars had already been signed and implementation process is at an advanced stage.
He said the media should then sensitize citizens on cross border transactions, investments and employment opportunities available in the member states.