Truecaller reaches 100m daily active users

Truecaller announced its reach to 100 million active users on Friday.

The app jumped from 100 million active users (MAUs) per month to 100 million daily active users (DAUs) in less than a year.

With more than 20% of their users based in Africa, the Truecaller app service identifies to more than half a billion calls a month in the region, and 50 percent of SMS received are spam.

The application blocks and filters more than 4.4 million calls and 14 million spam SMSes per month in Kenya.

For people predominantly using Nokia and BlackBerry phones, to a wide array of Androids and Apples, technology is constantly evolving around us.

The cost of both mobile phones and data continues to plunge as people are now equipped with connected devices.

In emerging markets, there is an increased importance placed on smartphones in people’s daily lives.

It’s their primary gateway to the internet, their connection with family and friends, people abroad, and increasingly their main banking and finance tool.

CEO & co-founder of Truecaller, Alan Mamedi said  that close to a decade ago, they set out to solve what they thought was a simple problem only to find out how big of a problem it was in all corners of the world.

“We are excited to announce that we now have more than 100 million daily active users using our app for their daily communication. There are only a handful of mobile-only services that impact as many users each and every day and we are humbled to be able to join this exclusive group,” said Mamedi.

Truecaller began as a Caller ID and spam blocking app, and grew into a communications platform with calling, SMS’, Flash Messages and payment services.

“Truecaller has become an indispensable resource for women’s safety in many countries and can now be used for e-commerce and courier services around the globe to facilitate the difficult last mile of delivery and allow more people to experience a data-only product on offline mode,”said Mamedi.

“Truecaller is aided in bridging the digital divide between the urban and growing semi urban/rural markets in India; and has even enabled more African businesses to accept online payment,” he added.

He continued to say that they are continuously working to make communications safer and efficient  and looks forward to the next decade and what 100 million users will bring them.

Truecaller  was founded in 2009 by Alan Mamedi and Nami Zarringhalam and their headquarters are located in Stockholm, Sweden.







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