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US tech firm express willingness to invest in Kenya

Principal Secretary, State Department for Broadcasting and Telecommunications Edward Waswa Kisiang'ani

Famous tech companies including the famous Black Magic Design have expressed willingness to invest in Kenya to build our technical capacity in the Broadcasting sector.

The Principal Secretary, State Department for Broadcasting and Telecommunications,  Edward Waswa Kisiang’ani while attending the NAB show organized by the National Association of Broadcasters at Las Vegas, Nevada USA, interacted with the company owners who showcased their technologies and equipment.

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The Principal Secretary observed that the new technology in radio and television displayed can be used to revolutionalise Kenya’s broadcast industry.

“The application of the displayed technology and should be embraced by our broadcast media outlets, including KBC, to improve the efficiency in communicating the government agenda”. He said.

The Kenya Kwanza agenda communication depends on the industry’s technological capacity and state- of- the art equipment that can be adapted from the tech companies who showcased their technologies at the Show.

The NAB Show 2024 entirely showcased the Future of Media and Entertainment that include exploration of the ground breaking technologies, Virtual reality and production, empowerment of content creators and sustainability and responsibility within the broadcast industry.

The NAB show brought together visionaries and industry leaders from the fields of media, entertainment, and technology. With intent of showcasing cutting-edge advancements in the field, this year’s event has been characterised by innovation and creativity, offering a glimpse into the future of content creation and distribution.

The major ground breaking technologies included the convergence of artificial intelligence, virtual reality, and high-resolution displays that created immersive landscape enabled by the new technologies where attendees could experience content in ways never before imagined.

One of the highlights of NAB Show that that could be adopted to the Kenya Broadcasting Corporation Television Channels is the newly unveiled 8K resolution and beyond.

Exhibitors at the Show showed how TV industry can achieve crystal-clear visuals and lifelike imagery that pushed the boundaries of what is possible in the realm of visual storytelling. The future of content consumption show cased looked sharper and more vibrant than ever before.

The show did not leave out Virtual production and up-coming startups that showcased the power of combining real-time rendering with physical sets.

The demonstrations showcased in this field showed how filmmakers and content creators could bring their wildest visions to life on screen, blurring the lines between the physical and the digital world.

The show also laid emphasis on empowering content creators of all levels to enable and built their creativity.

The Workshops, panel discussions, and demonstrations provided aspiring filmmakers, podcasters, and social media influencers with the tools and knowledge needed to achieve their goals in an increasingly competitive environment.

The Show also factored in the critical issues of sustainability and responsibility in the ever changing technological world. Sustainable production practices, diversity and inclusion in storytelling and ethical considerations in content distribution were key topics of discussion, underscoring the industry’s commitment to building a more equitable broadcast industry across the world.

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