YouTube has announced that it will invest 25 million dollars to fight fake news, especially for the urgent coverage of breaking news.
The video-sharing platform, owned by Google says this investment will be part of the Google News Initiative.
This campaign will combat phony conspiracy videos intended to manipulate or defraud viewers.
On the company blog, YouTube announced new features targeted at making YouTube a more reliable source of legitimate news from content sources they decide are trustworthy.
YouTube is investing 25 million dollars in grants to news organizations that want to grow their video operations, part of a larger 300 million-dollar program sponsored by YouTube’s sister company, Google.
The investment is part of the Google News Initiative which was first introduced in March by the tech giant to help the media deal with fake news.
According to YouTube’s executives, the goal is to identify authoritative news sources, bring those videos to the top of users’ feeds, and support quality journalism with tools and funding that will help news organizations more effectively reach their audiences.
The challenge is deciding what constitutes authority when the public seems more divided than ever before on which news sources to trust or whether to trust the traditional news industry at all.
In the coming weeks, when YouTube users in the US search for videos on breaking news, they will see short excerpts of the news as well as the links to different media.
In addition, YouTube will provide links to Wikipedia or the Encyclopedia Britannica with controversial videos or conspiratorial issues, such as the Moon landing.
While affirming commitment to working with the journalism community to build a more sustainable video ecosystem, YouTube Chief Product Officer Neal Mohan and YouTube’s Chief Business Officer Robert Kyncl admitted that there is a lot of work to do, but underlined that they will try to provide a better experience to users who use YouTube every day to learn more about what is happening in the world from a diversity of sources.
YouTube plans to offer funding in 20 global markets to help global outlets in building video capabilities.