YouTube kicked off the ‘Stay Home #With Me’ campaign with a YouTube music festival this past weekend.
The ‘Stay Home #WithMe’ Festival featured African artists performing some of their hits via a YouTube live stream for their fans who are currently practising social-distancing in an effort to flatten the curve of new coronavirus infections in their communities. Fans enjoyed free live performances from Nigerian and South African artists such as Asa, Simi, Seyi Shay, Reekado Banks, Broda Shagi and Timi Dakolo on their respective YouTube channels.
With 46 African countries having reported COVID-19 cases so far, and several African countries taking steps to restrict movement within communities in order to quell the spread of the disease, artists shared the critical “Stay Home #With Me” messaging with their audiences.
For the past decade, YouTubers have created videos such as ‘Cook with Me’, ‘Study with Me’, ‘Read with Me’, ‘Workout with Me’, ‘Get ready with Me’, and so on. So the concept of this online music festival is organically in line with what viewers know.
The Stay Home #With Me online music festival seeks to support the well-being of all (esp. African) communities, who are increasingly enduring this disease in isolation – a state that can affect people’s mental, emotional and spiritual health.
Performances took place this Saturday 28th, and Sunday 29th between 3:00 p.m. and 11:00 p.m. East Africa Time.
In case you missed the shows, you can still view them at goo.gle/stayhomewithme