Bayer East Africa’s Consumer Health Division has unveiled its Supradyn brand in Kenya which it says will enable consumers supplement their dietary vitamins and minerals.
According to Bayer Consumer Health Senior Brand Manager for Southern East Africa Nompumelelo Thwala, Supradyn Immuno Triple Action and Supradyn Boost are aimed at addressing the growing health needs of consumers who seek to meet their health and nutritional needs.
The products target the upward urban professionals, families and physical enthusiasts, who are keen on filling nutrition gaps.
Thwala said the company will roll out a 12 month’s consumer awareness campaign to further increase product awareness.
