Media outlets operating in Kenya have been directed to refrain from broadcasting unclassified gambling advertisements.
The Kenya Film Classification Board (KFCB) asserts that media companies must ensure that all gambling advertisements undergo vetting and approval as part of a government initiative aimed at promoting responsible gambling and protecting the public from unregulated gambling content.
“Media companies are directed not to air unclassified gambling advertisements on their platforms, in accordance with the Films and Stage Plays Act, Cap 222 of the Laws of Kenya,” stated Paskal Opiyo, the Acting Chief Executive Officer of the board.
This directive from the KFCB follows an order from the Executive Office of the President, communicated through the Betting Control and Licensing Board (BCLB), regarding the suspension of gambling advertisements.
Additionally, KFCB has instructed gambling companies to obtain filming licences for their recorded advertisements through the Technical Management System (TMS) and to submit these advertisements to the KFCB for classification and the issuance of a Certificate of Approval.
