Influencers to wrestle established media for Kshs. 900B ad revenues
Influencers in Kenya could earn themselves billions in ad revenues which are projected to hit Kshs. 900 billion by 2025 as established media face stagnation....
Advertising
Google fined €220m over France advertising abuse
Technology giant Google has been fined €220m (£189m) by French authorities for abusing its advertising power. France’s competition watchdog said Google has been promoting its...
Google fined €220m over France advertising abuse
Technology giant Google has been fined €220m (£189m) by French authorities for abusing its advertising power. France’s competition watchdog said Google has been promoting its...
Media and corporate advertising spend down Kshs. 31.8B on covid
Media and corporate advertising spend dropped 21% to Kshs. 31.8 billion in 2020 as coronavirus pandemic battered Kenyan businesses in 2020. According to the 2020...
COVID: Safaricom rolls out Skiza Mobile Advertising for SMEs
Safaricom has launched a new Skiza Advertising platform that aims to provide SMEs the opportunity to advertise their services. The new tool is part of...
China moves to clean up online shopping
China has created a new law to impose heavy fines on internet shopping websites which publish false advertisements about their products. Vendors who delete negative...
Twitter promises more ad transparency
Twitter has pledged to make advertising more transparent as it attempts to fend off proposed new regulations. It said it would be clearer about who...
ITV profits fall as advertising revenue slips
By BBC ITV has reported a 14% fall in annual pre-tax profits to £553m as advertising revenues declined by 3%. The UK’s biggest commercial broadcaster...
Beats by Dre gathers star power to sell new wireless headphones
By Mashable/Evelyne Wareh Apple assembled a veritable laundry list of celebrities to push a new line of wireless headphones from its Beats by Dre brand....
Google starts big advertising push around new Pixel phone
By Reuters/Evelyne Wareh Google’s new “Pixel” smartphone is off to a fast marketing start with $3.2 million in television ads in two days since it...