TikTok has partnered with Childline Kenya to provide young people with direct access to local helplines in-app, offering expert support when they report content related to suicide, self-harm, hate, or harassment.
Childline Kenya will offer assistance including counselling, advice, free psychological support, and other essential services to ensure that the community can access support immediately.
Additionally, in June, TikTok announced a partnership with Mental360 to create locally relevant, evidence-based content aimed at raising awareness, reducing stigma, and promoting open conversations about mental health in Kenya.
As part of this initiative, TikTok also named Dr. Claire Kinuthia as one of its African Mental Health Ambassadors, who will help ensure users have access to trusted and reliable mental health resources on the platform.
This comes at a critical time in Kenya, where there is a growing need to bring mental health resources closer to those who need them the most, especially online.
Additional safety measures
In the Q1 report, dubbed the Community Guidelines Enforcement report for 2025, insights show the company’s ongoing commitment to maintaining a safe and trustworthy platform for all.
Between January and March 2025, more than 450,000 videos were removed from the platform in Kenya for violating the platform’s Community Guidelines.
Notably, 92.1% of these were removed before they were viewed, and 94.3% removed within 24 hours of being posted.
Additionally, just over 43,000 accounts in Kenya were banned during the same period for violating Community Guidelines.
“By integrating advanced automated moderation technologies with the expertise of thousands of trust and safety professionals, TikTok enables faster and consistent removal of content that violates our Community Guidelines,” the company said in a statement.
Adding, “This approach is vital in mitigating the damaging effects of misinformation, hate speech, and violent material on the platform. With a proactive detection rate now at 99% globally, TikTok is more efficient than ever at addressing harmful content before users encounter it.”
