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Konqa254 was the place to be on Thursday evening as Kenya’s creative scene showed up for the Guinness Smooth campaign launch.
The launch targeted Gen Z with bold colours and interactive experiences. Guinness Smooth, a lighter version of the iconic Guinness stout, has been introduced in select African markets including Kenya, Nigeria and Uganda as part of the brand’s strategy to attract younger consumers.
Walking in, guests received event passports that guided them through three main experience options. You could choose between getting your nails done at the nail parlour, having expressive makeup applied or visiting the fashion co-creation station for free customised items.
At the fashion station, I picked a colourful bucket hat, while others opted for denim jackets, tote bags or t-shirts.
“I’ve been to many launches, but this one felt different,” said Michael Tendwa, who attended the event. “They weren’t just promoting a drink but they created a space where you could actually express yourself. The VR painting setup was incredible.”
The event’s tech features were a big hit. Attendees lined up for the VR painting station, creating digital artwork. The photo booth stayed busy with guests taking pictures.
Kenya’s entertainment stars showed up. Azeezah Hashim kept the energy high as the MC, while familiar faces like radio host Kerry Martin, TV personality Martin Kimathi, digital creators Brian Mutinda and Trish Maina and lifestyle expert Vishal Shah interacted with guests.
A colourful fashion showcase at the event featured models wearing vibrant outfits matching Guinness Smooth’s bold look.
To wrap it all up, legendary music producer Cedo delivered a lively performance featuring hits he’s produced over the years.
