Stephen Anyona, Nickson Obuya, and Haji Hamisi are the last three winners of brand new locally assembled Volkswagen Polo Vivo hatchbacks, each valued at KES 2.02 million, while Jane Ndirangu, who emerged as the grand winner of the campaign, drove home a brand new Isuzu NQR 33-seater Matatu valued at KES 6.3 million in the BetCar Ibambe Campaign run by betting firm Betika.
A total of 42 winners of KES 100,000 daily prizes were awarded a total of Ksh 4.2 million during the campaign period.
Speaking during the prize-giving ceremony in Nairobi on Wednesday, Mr. Mutua Mutava, Deputy General Manager Kenya and Group CFO of the firm, stressed the firm’s commitment to rewarding winners on time, both in off-season and on-season.
Mutava echoed the sentiments shared during the launch of the BetiCar Ibambe campaign: “This has been about creating an experience and building an emotional connection that goes beyond transactions.
We set out to inspire, empower, and captivate our customers at every touch point. This is in line with our aim to become a brand that resonates with our customers’ aspirations, their dreams, and their values.
Initiatives and campaigns such as this one are some of the steps we take to achieve that,” he said. The BetiCar Ibambe campaign was an initiative put in place towards the end of June.
This was an ideal period to do so, as most of the popular football seasons around the globe would be taking a break in preparation for new seasons.
Betika has been at the forefront of supporting Kenyan sports over the last few years.
The company has been largely involved in motorsport, sponsoring rally driver Carl ‘Flash’ Tundo in the WRC Safari Rally. Furthermore, Betika is the main sponsor of FKF Premier League sides AFC Leopards and Police FC.