Dentsu Kenya has partnered with Sol Generation to establish the Dentsu School of Influence, a groundbreaking initiative aimed at nurturing emerging content creators in Kenya.
The first-of-its-kind educational platform is the result of a strategic partnership with Sol Generation Publishing and Sol Group to professionalise and scale digital storytelling in the country.
At the heart of the program is a bold vision to equip young influencers with practical skills and tools that enable them to thrive in the digital economy.
One of the most notable features of the initiative is access to an exclusive library of over 1,000 music compositions, courtesy of Sol Generation Publishing, founded by the award-winning music group Sauti Sol.
By removing traditional barriers to music licensing, the platform allows creators to develop rich, culturally relevant content without the usual legal or financial constraints.
“At Dentsu, our mission is to inspire innovation and creativity,” said Joel Rao, Co-CEO of Dentsu Kenya.
“Through the Dentsu School of Influence, we’re not just shaping creators; we’re cultivating pioneers who will set trends and redefine digital culture.
“Our partnership with Sol Generation Publishing ensures creators have the tools to produce impactful, culturally resonant content without limitations.”
The school is set to offer hands-on mentorship, access to digital production tools, and expert-led training sessions across areas such as content development, brand collaboration, and digital marketing.
Sol Group’s Head of Business, Moriasi Omambia, emphasised the central role of music in the content creation journey.
“Music is the heartbeat of any content. We are thrilled to support young creators by offering innovative access to our extensive music library. This collaboration will allow them to tell their stories authentically while contributing to the growth of Kenya’s creative economy,” he said.
The Dentsu School of Influence is poised to empower hundreds of young people across Kenya and bolster the country’s reputation as a rising powerhouse in Africa’s content creation landscape.
