When you first meet Eunice Waithira, her calm demeanor and radiant smile might give little away about the fierce competitor and enterprising woman beneath.
But spend a few minutes with her, and it becomes clear that she is a woman driven by passion, whether in business, golf, or life itself.
Born in Langata, Nairobi, Eunice spent her childhood between Ngong and Kamwangi in Mang’u, an experience she says shaped her outlook on life.
From an early age, she learned the importance of hard work, adaptability, and gratitude.
“Those environments grounded me,” she says. “They taught me to stay humble and focused no matter where life takes me.”
Her greatest inspiration, she shares, is Flora Mutahi, the Founder and CEO of Melvins Tea, and the first entrepreneur in Kenya to venture into flavored teas.
“Flora’s courage to innovate and build something unique inspires me deeply,” Eunice reflects.
“She reminds me that leadership is about vision and persistence.”
Away from work and the golf course, Eunice leads a fulfilling and balanced life. She enjoys spending time at the gym, traveling to new destinations, and serving in the music ministry at CITAM Valley Road, where she finds spiritual grounding.
Few people know that she once competed on her high school debate team, a period that, she says, shaped her ability to think critically and communicate effectively.
“I am often a quiet observer, but debate taught me the power of structure and persuasion,” she says.
Her golfing journey began quite recently, in January 2025, when curiosity drew her to the sport. She trained in February and received her playing handicap in March, and since then, she’s been hooked. “Golf gives me the perfect outdoor escape,” she says. “It’s a chance to disconnect from work, breathe fresh air, and connect with nature.”
However, there was another motivation as well: networking. “Golf is the powerhouse of networking,” she adds with a laugh. “As a businesswoman, I knew joining golf would expand my network, and it truly has.” What keeps her captivated, she explains, is the game’s unpredictability. “You can play a perfect shot one moment and completely miss the next,” she says.
“That constant challenge keeps you humble and motivated.” One of her most memorable moments on the course came during a par-three round with friends. “I hit what I thought was a terrible shot, it was heading straight for the water, but it bounced off a sprinkler head and rolled to within a foot of the pin. We laughed for ten minutes straight,” she recalls fondly.
Eunice describes her playing style as instinctive; she relies on her intuition rather than overthinking each move.
Yet golf, she says, has taught her invaluable lessons in discipline, patience, and leadership.
“Golf demands that you follow rules and etiquette even when no one’s watching,” she explains. “It teaches you to control your emotions, accept mistakes, and focus on improvement instead of frustration.”
Before tournaments, she ensures she has time to warm up and ease into the game calmly.
“A relaxed start helps me play better,” she adds.
Interestingly, Eunice has not faced major challenges as a woman golfer, but she acknowledges that others do.
“We need more initiatives that lower the barrier to entry for women,” she suggests. “Affordable lessons and flexible membership structures would make the sport more inclusive.”
Beyond golf, Eunice is the CEO of Best Aroma Scents, a fast-growing business specializing in perfumes and body luxuries. She founded the company during the COVID-19 pandemic, starting small but with big dreams. “I began with perfumes, and now we’ve expanded into all types of body luxuries sourced from the UK,” she says proudly. “The customer reception has been amazing.” Her typical day involves handling client calls, overseeing operations, and ensuring every order meets her standards. “Even with employees, I stay hands-on. I like knowing things are running smoothly,” she says.
To fit golf into her busy schedule, she plans carefully. “If I have a full day ahead, I play early in the morning before work. It’s all about balance.” Running a business for six years, Eunice says, has shaped her approach to golf. “Entrepreneurship teaches you consistency, resilience, and patience, the same qualities golf demands,” she explains. For her, success is measured not just by profits or trophies, but by balance and fulfillment. “Professionally, it’s about achieving goals and completing challenging projects,” she says. “Personally, it’s about having time for family, hobbies, and the things you love.”
To young women striving to balance their careers with passion, Eunice offers practical advice.
“Set boundaries,” she says firmly. “Designate time for work and for your passion, and do not overcommit. That is how you stay productive and fulfilled.” She sees golf as a powerful platform for empowerment, especially for young girls. “Golf builds confidence and resilience,” she says. “It teaches you to believe in yourself, lessons that apply far beyond the course.” Eunice is already helping to grow the game by encouraging her friends to join. “I keep telling them about the benefits,” she laughs. “Once they start, they never want to stop.
