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Kenyan singer Keemlyf has announced the release of his second single under Universal Music Group East Africa (UMG EA), titled “On The Low”.
Produced by the acclaimed music producer Vic West, “On The Low” breathes new life into Keemlyf’s craft, as he continues to make timeless music that cuts across effortlessly.
Set to be released on Friday, “On The Low” is a spellbinding anthem that speaks to solidifying a relationship with a loved one under the radar of the world, according to the statement, by employing themes of secrecy, privacy and romanticism.
“OTL (short for On The Low) is about having that one person in your life who means something real to you, but for whatever reason, timing, situations, or privacy, you keep it under wraps. It’s that secret connection, the late-night convos, the moments no one sees but still hit deep. It’s raw, personal, and speaks to a reality a lot of people live but don’t talk about,” Keemlyf says of the new single.
The song encapsulates intimacy, closure, dating on the low, and ironically, honesty. Undoubtedly a universal tactic used when lovers are getting to know each other.
“I was in a space where I was reflecting on past relationships and the blurred lines between privacy and secrecy. OTL came from a real place, thinking about a girl I had that nobody really knew about, but who still held a piece of me. It wasn’t about hiding out of shame—it was about protecting something that felt too fragile for the world,” Keemlyf says.
The song will be available on all digital platforms on Friday.
