There is a need to tighten the noose on piracy to save the creative industry in Kenya, a vice that has caused huge losses to investors.
This was said on Monday by Multichoice Kenya Managing Director Nzola Miranda, during a media content showcase of their entertainment content for the Kenyan market.
Nzola reiterated the company’s commitment to cooperate with government agencies such as the Kenya Copyright Board (KECOBO) and other law-enforcing apparatus to ensure the piracy menace is curtailed.
According to the statistics from the Partners against Piracy PAP, actors in the creative industry and the government in Kenya suffer a gross loss of Ksh 92 billion annually, equivalent to Ksh 252 million per day through piracy of music, videos, and cinema content.
The rising cases of piracy have compelled the creative industry actors to call for amendment proposals for the Kenya Cyber Crime Act in a bid to tame the runaway piracy.
Among the suggestions in the act are provisions for internet backbone providers to block infringing and inappropriate content through blocking domains that infringe on rights holders’ intellectual property.
The provision will ensures protection of original content and encourage more creativity and innovation in the Kenyan digital space.
Multchoice, which is a leading pay-TV service provider in Sub-Saharan Africa, at the same time revealed its plan to increase its investment in hyperlocal content through the introduction of a new premium 24-hour local content channel, Maisha Magic Plus (MMP), in a campaign dubbed “Tumefungulia Magic, according to Miranda.
Maisha Magic Plus (MMP), which was previously only accessible on Compact, Compact Plus, and Premium on DStv and on Supa and Supa Plus on GOtv, will now be available to DStv customers on Access, Family, and to GOtv customers on Plus, Max, and above—to say, Tumefungulia Magic.
“MultiChoice Kenya is steadfast in its commitment to complimenting the quality of content with a great level of service to our customers through our people, who are the heart of our business,” said Miranda
“We have made Maisha Magic Plus available to more customers as a demonstration of our commitment to deliver more value and more choice to our customers with the aim to inform, educate, entertain, and inspire people across the country,” concluded Miranda.
The showcase also gave the audience a deep dive into the MultiChoice talent factory academy, kids shows and content, football and sporting action, general entertainment, and the customer service journey that MultiChoice is championing towards delivering digital solutions for its customers from self-service portals on MyDStv and MyGOtv Apps as well as livestreaming apps like Showmax and DStv Stream.
MultiChoice Kenya (MCK) is a joint venture between MultiChoice Africa and the Kenyan Broadcasting Corporation (KBC), a partnership that was cemented in 1995.