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NCBA targets diaspora to grow customer base

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NCBA Bank has embarked on a one month campaign which targets to grow its diaspora customer base within the United States.

The lender says the market activation which will be conducted in five states and targets to introduce diaspora customers to a range of tailored diaspora financial solutions that align with their needs and lifestyle to enable them to save and invest back in Kenya.

“This market activation presents an invaluable opportunity for us to engage directly with our diaspora customers, understand their challenges as we continue to tailor our solutions towards their financial well-being,” said Tirus Mwithiga, NCBA Group Director of Retail Banking.

The market activation schedule includes engagements in major cities across the United States, including Texas, Washington DC, Massachusetts, and New Jersey.

According to Mwithiga, NCBA Bank has revamped its diaspora banking value proposition to provide financial solutions that cut across the unique needs of those living abroad.

The banks targets customers who are relocating to the diaspora, those already at the diaspora and those returning from the diaspora.

“Ultimately, our goal is to establish meaningful relationships with Kenyans living abroad and to demonstrate how NCBA can support their financial aspirations irrespective of geographical boundaries. Whether you’re looking to manage your finances back home, invest in Kenya, or secure credit facilities for various purposes, our team is here to assist you every step of the way,” he added.

The bank says it has further facilitated international money transfer services through strategic partnerships which provide rails for Diaspora Remittances back home and partnered with real estate developers and other stakeholders to support the Kenyan diaspora in owning property back home.

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