The Principal Secretary, State Department for MSMEs Development Susan Mang’eni has challenged university students to look beyond employment and instead find ways to enterprise their professions.
Speaking at Kibabii University during the Career and Cultural Week 2025, held under the theme ; “Navigating modern challenges through unique cultural diversity and talent”, PS encouraged the students to look beyond employment and instead find ways to enterprise their professions, using entrepreneurial thinking to transform opportunities within their sectors into sustainable jobs and businesses.
“With Kenya’s economy being MSME-driven, contributing about 40pc of our GDP and creating over 77pc of all jobs, I challenged the students to embrace entrepreneurship as a mindset.” Said PS Mang’eni.

She stressed to the students that “beyond the beauty of our cultural expressions lies another essential culture that defines us together as a nation; the Culture of Entrepreneurship.”
The PS reaffirmed government’s commitment to empower young people to thrive through initiatives such as the NYOTA Project, the Hustler Fund, the Uwezo Fund, and the County Aggregation and Industrial Parks, which she says are all designed to promote innovation, manufacturing, and value addition across Kenya’s priority value chains.