Local businesses should adopt international standards to enhance competitiveness, attract investment, and strengthen consumer confidence.
Speaking during the commemoration of World Standards Day 2025 in Nairobi, Trade Cabinet Secretary Lee Kinyanjui said standards remain the foundation of trade, innovation, and safety, reducing technical barriers and building trust across borders. He spoke during .
Lee said by aligning local products with global benchmarks for quality and safety, standards eliminate technical barriers, boost investor confidence, and open new export opportunities.
According to experts this alignment not only enhances competitiveness but also ensures Kenyan goods can seamlessly access international markets under frameworks like the EAC and AfCFTA.
Kenya Bureau of Standards Managing Director Esther Ngari underscored the importance of partnerships in accelerating sustainable development, noting that standards serve as the shared language that connects innovation, trade, and consumer protection.
This year’s World Standards Day was marked under the theme partnerships for the goals, a global event recognising the critical role of standards in promoting trade, innovation, and consumer safety.
