USAID, e-trade alliance and Brighter Monday Kenya have unveiled an initiative to support small entrepreneurs through expansion of capital access and training on tapping online opportunities to drive their growth.
Most Micro, small and medium sized entrepreneurs face the challenge of accessing capital as they are termed risky borrowers by lenders.
The e-commerce project dubbed e-Biz Kwa Vijana seeks to equip young entrepreneurs with necessary tools and knowledge to expand their markets.
“USAID is proud to partner with BrighterMonday Kenya to implement the eBiz Kwa Vijana project to support Kenya’s young MSMes, rural and women entrepreneurs, and people with disabilities with business opportunities through e-commerce, and in growing Kenya’s digital economy,” said the USAID Mission Director David Gosney during the launch.
On his part, Chris Otundo, CEO of BrighterMonday Kenya said the program represents their commitment to bridging the talent gap in the continent by unlocking opportunities for economic empowerment.
“By embracing technology, entrepreneurs can unlock new avenues for growth and expand their reach beyond traditional boundaries. We are excited to see the transformative journey the beneficiaries will experience as they learn how to connect, engage and succeed in their businesses,” said Otundo.
The project targets to empower 1,000 entrepreneurs to unlock opportunities both online and offline.
The project will also see 600 entrepreneurs on boarded onto the e-commerce platforms and market places.