Assad has been unveiled as the official mascot of the AFCON set to be held between December 21, 2025, and January 18, 2026, in nine stadiums spread across six cities in Morocco.
The logo is inspired by the Atlas lion, one of Morocco’s most iconic national symbols and a unifying and powerful figure across the African continent.
His name, meaning “lion” in Arabic, embodies strength, pride, and cultural authenticity that resonates deeply with fans in Morocco and throughout Africa.
As an ambassador for the tournament, Assad embodies the joy, passion, and energy that define Africa’s most prestigious football competitions. He will play a crucial role in building an emotional connection and engaging audiences of all ages, especially children and families, who are central to football’s culture and future.
Assad will play a leading role in fan engagement across stadiums, fan zones and community events. He will support global marketing and promotional campaigns, enrich digital content and interactive experiences, and contribute to the CAF’s long-term brand narrative.
Assad’s visual identity centers on a friendly, youthful lion whose expressive features and energetic personality reflect the warmth, creativity, and diversity of Africa. His color palette and overall style align seamlessly with the TotalEnergies CAF AFCON Morocco 2025 brand, ensuring a unified and dynamic look for the tournament.
Assad was created not only for TotalEnergies CAF AFCON Morocco 2025 but also for the future of African football.
He will continue to feature in CAF grassroots and youth development programs, school and community football initiatives, and future digital storytelling. As a long-term ambassador for African football, Assad aims to inspire and connect with the next generation of players across the continent.
The Atlas Lions of Morocco will get the tournament underway on 21st this month against Comoros at the Prince Moulay Abdellah stadium in group A .
