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Choice Bank has rebranded and officially launched its digitally powered banking model at its new branch located in Riverside Square, Nairobi, signaling a bold shift in its vision.
The launch coincided with the bank’s 10th anniversary and was attended by key industry leaders, including Nairobi Securities Exchange (NSE) Chair Kiprono Kittony, who commended the bank’s evolution and commitment to innovation.
In his keynote address, Choice Bank CEO Isinta Ombui emphasized that the rebrand was not only a celebration of past achievements but a reinvention of the bank’s mission in an increasingly digital economy.
“Today is not just a milestone—it’s a moment of reinvention,” said Ombui. “We are proud to usher in the next chapter of banking in Kenya: digital-first, inclusive, and purpose-driven.”
Founded with a mission to deliver relationship-based microloans to underserved communities, Choice Bank has undergone a significant transformation—accelerated in 2021 following strategic investment from the Wakanda Network, which brought both capital and a pan-African outlook.
In 2022, the bank rolled out its proprietary core banking system and joined the Kenya Bankers Association, laying the groundwork for deeper integration within Kenya’s financial ecosystem.
In it’s new strategy, the bank now focuses on high-impact areas including: Electric Vehicle (EV) Financing; Kenya–China Corridor Desk; Inclusive Asset Financing; API-Driven BaaS (Banking-as-a-Service); and Youth-Powered Workforce Initiatives.
Ombui closed by reaffirming the bank’s commitment to national development priorities. “We are fully aligned with the President’s Bottom-Up Economic Transformation Agenda,” he stated. “This is about ensuring that technology, capital, and credit reach those who need it most.”
