Home Technology Ex-Jumia boss Charles Ballard to head Twiga Foods

Ex-Jumia boss Charles Ballard to head Twiga Foods


Charles Ballard has been appointed as the new Chief Executive Officer of Twiga Foods with immediate effect.

Ballard previously worked at Jumia since 2019 as head of performance and planning before rising to the ranks of a chief executive where he transformed the company to profitability.

His appointment follows the exit of former CEO Peter Njonjo.

“I am honored to lead such a talented team at Twiga Foods during this pivotal time. With our unique value proposition, we are ideally positioned to seize key market opportunities, I am also committed to developing our team and fostering a culture of collaboration that will drive us into our next phase of growth,” he said.

He has a career spanning over 15 years with a vast experience in e-commerce, retail, and financial services , 9 of which were in the Kenyan market.

“We are delighted to welcome Charles as our new Chief Executive. His deep understanding of the Kenyan e-commerce and retail landscape, his proven operational grip, his entrepreneurial drive, and his passion for the Twiga Foods opportunity make him the ideal leader to steer Twig a into its its next phase of growth and success,” said Hein Pretorius, Twiga Foods chairman.

The appointment of Ballard will bolster Twiga Foods’ ambition to continue to deliver on its mission to transform food supply chains in Africa.

Sally Namuye
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