Principal Secretary for Broadcasting and Telecommunications Stephen Isaboke has urged public relations professionals to lead Africa’s digital transformation with ethics, empathy, and authenticity, ensuring communication stays rooted in African values.
Speaking at the 36th Africa Public Relations Association (APRA) Conference and Golden Jubilee Celebration in Mombasa, he addressed over 700 delegates from across the continent, including participants from Ghana, Gabon, Nigeria, Uganda, Tanzania, Rwanda, South Africa, Burundi, Ethiopia, Zambia, Zimbabwe and Somalia.
Isaboke emphasized the importance of navigating rapid digital change, the ethical use of AI and data, and preserving the human touch in storytelling.
“Public relations is not just a profession—it’s a force for progress, connection, and truth,” he said.
Themed “Transforming Africa through Safe and Responsible Digital Communication,” the conference spotlighted the vital role of PR in shaping the continent’s future. Isaboke highlighted the role of Africa’s youth as digital natives, saying they are actively reshaping the global narrative with stories of resilience and innovation.
“Our youth are projecting Africa’s potential. PR professionals must empower them to amplify Africa’s voice.”
He reaffirmed the government’s support for strategic communication partnerships to advance national goals, combat misinformation, and build a digitally inclusive society.
“The insights and relationships built here will strengthen our collective ability to navigate the digital era with integrity,” he added.
Hosted by the Public Relations Society of Kenya, the conference marked 50 years of APRA, honoring excellence with the SABRE Awards and other recognitions. Isaboke congratulated the awardees and commended the organisers for raising the bar in African public relations.
He concluded with a rousing call: “Leave here inspired, connected, and ready to shape a future where Africa’s voice is responsible, inclusive, and unapologetically African.”
