Itikadi fashion house, in collaboration with lifestyle curator Terembe Cherono, recently unveiled their limited edition collection at an exclusive “Sip and Shop” experience to an audience of Kenya’s fashion elite.
The “Sip and Shop” experience, powered by premium gin brand Tanqueray, offered notable personalities including Murugi Munyi, Patricia Kihoro, Anita Nderu, Sharon Machira, Lydia K.M. and Fashionable Stepmom, alongside other invited guests, an intimate preview of the Itikadi x Terembe collection ahead of its official launch.
Speaking to KBC Digital, Terembe Cherono said Itikadi’s creativity was to be applauded.
“Itikadi is a brand I’ve been wearing for years and it’s a brand that I love, a brand I respect,” said Cherono. “I really appreciate their approach to craft, craftsmanship, their creativity, they make really elegant clothing for women. For me, just being a customer and someone already part of their community, it was an easy decision because it just felt like the right one.”
The collection celebrates modern Kenyan women through thoughtful design and premium materials.
Cherono emphasised the attention to quality throughout the creation process.
“This collection has been made with excellence because we believe the people who wear them are excellent. We believe Kenyan women deserve the best, so we made sure we went out of our way to get the best fabrics, the best quality, tailoring and everything about it is supposed to reflect the women who wear it.”
Signature cocktails namely the Golden Rosa, Spicy Lily, The Snap Dragon and Lady of Leisure were specially created to represent the designs in the collection.
Sharing the story behind the designs, Cherono said, “They tell a story of people who enjoy life, people who enjoy living and having leisure and still making the most of life.”
The Itikadi x Terembe collection is now available for purchase.
