Sarova Hotels and Resorts has inked a franchise agreement with Maiyan Luxury Resort bringing the total number of property under the chain to nine.
Sarova Hotels Group Managing Director Jimi Kariuki said the addition of the Nanyuki-based hotel signifies its commitment to providing top-notch management support to hotel owners that are seeking to elevate their offerings and expanding their presence in the ever-evolving tourism landscape.
“”Maiyan Resort’s values align seamlessly with our own, making this partnership an exciting opportunity,” said Kariuki.
“Our ultimate goal is to increase awareness of the resort which in turn will grow the number of visitors to the resorts and ensure the success for Sarova Maiyan Nanyuki,” he added.
Maiyan Luxury Resort Chairman, James Mworia said the partnership aims to boost tourism in Mount Kenya region since it is witnessing a surge in interest and demand from both domestic and international travelers.
“This is more than just collaboration; it’s a realization of our shared vision to create a world-class destination. Our dedicated staff will have the opportunity to learn and implement best practices from an experienced and well-respected brand like Sarova. It’s a win-win situation for the entire Mount Kenya tourism circuit, as we collectively work towards enhancing the region’s appeal,” added Mworia.
Maiyan Luxury Resort will now operate as Sarova Maiyan Nanyuki effective November 1, 2023.