Twiva has secured investment from the Sony Innovation Fund to support it’s creator ecosystem.
The investment from Sony Group Corporation’s corporate venture capital arm marks a significant milestone in Twiva’s journey to build a thriving digital ecosystem; empowering creators to monetize their influence and enabling brands to drive authentic commerce and engagement across Africa.
“With Sony’s expertise in entertainment and technology, we will scale our impact, expand into new markets, and unlock new income-generating opportunities for Africa’s youth,” said Peter Kironji, CEO of Twiva.
The investment is part of the Sony Innovation Fund’s growing commitment to Africa, aimed at unlocking the potential of emerging digital ecosystems; particularly within the entertainment industries.
“This investment accelerates our efforts to build Africa’s most impactful creator-powered ecosystem, where creators are not just influencers, but entrepreneurs and job creators driving inclusive economic growth across the continent,” he added.
With Africa home to over 250 million youth actively engaged on digital platforms, the creator economy presents one of the fastest-growing job creation engines on the continent.
Twiva operates at the intersection of technology, creativity, and commerce through its branded house model; offering both creators and brands value across five high-growth verticals: influencer marketing, social commerce, skills development (Twiva Academy), embedded finance (Twiva Pay), and livestreaming.
“We see significant untapped potential in the continent’s digital creative industries, and Twiva’s dynamic platform provides the ideal foundation for sustainable growth. We look forward to supporting Twiva’s team as they drive inclusive digital transformation across Africa,” said Antonio Avitabile, Managing Director – EMEA, Sony Ventures Corporation.
This funding will enable Twiva to expand its footprint across key African markets, strengthen its technology infrastructure, including AI-powered creator tools, and accelerate the rollout of innovations like Twiva Pay, which streamlines creator payments and introduces LPO financing for influencer marketing campaigns.
