Kenya will be one of the main highlights at this year’s Africa PR Week, scheduled for August 26 to 28. Through the Kenya Tourism Board and its Magical Kenya campaign, the forum will focus on the origins and success of Kenya’s travel marketing.
“Our theme this year is Redefining Africa: Africa as a Brand, and few institutions live that mission like the team behind Magical Kenya, one of the continent’s most recognised nation brands,” organisers said.
As part of the collaboration, KTB will co‑host the Destination Pavilion, curating immersive cultural showcases and tourism experiences.
Delegates from over 40 countries are expected to participate both in person and online will be invited to explore Kenya’s diverse offerings through curated pre‑ and post‑event packages, including the Great Wildebeest Migration, Nairobi city tours, and cultural circuits designed to extend visitor stays and boost the local economy.
Speaking about the partnership, June Chepkemei, the Chief Executive Officer of the Kenya Tourism Board said the opportunity was invaluable.
“We are thrilled to partner with Africa Global PR Week 2026. This collaboration underscores the critical role PR practitioners play as storytellers in showcasing Kenya as a leading tourism destination,” Ms Chepkemei said. “Their expertise is invaluable in designing compelling narratives that highlight our diverse attractions. Furthermore, this partnership provides an excellent platform to emphasise the growing importance of MICE tourism, which is pivotal in diversifying our destination’s offering and attracting a new segment of visitors to experience wonder.”
The Africa Global PR Week event is an annual gathering that began in 2025 to bring together communicators, PR practitioners, strategists and more in a bid to reshape the global African narrative.
“This partnership with KTB ensures that Africa Global PR Week 2026 is not only a summit of ideas, but also a celebration of Kenya’s tourism excellence and Africa’s collective narrative,” said Mary Njoki, Chair of AGPRW.
