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Coca-Cola to work with Gov’t to boost economic growth

Luisa Ortega, President of the Africa Operating Unit for The Coca‑Cola Company and Alfred Olajide, Coca-Cola Vice-President for East and Central Africa at the AmCham Business Summit, 2024

Beverage company Coca-Cola has pledged to collaborate with the government in ongoing efforts to boost economic development within the East African region.

Speaking during the 4th American Chamber of Commerce (AMCHAM) business summit, Coca-Cola Africa President Luisa Ortega said the collaboration will be beneficial for both businesses in the United States and those in the region.

“We are a global company, operating as a local business. This means we have a major local economic and employment multiplier effect in the communities we serve. When a buy one of our beverages, it was likely made by local employees in a local manufacturing facility using ingredients and packaging sourced locally, and distributed by a local retailer,” he said.

The summit, which saw the attendance of over 1500 delegates, covered a wide range of topics, including economic development, shaping the future of U.S.-East Africa trade and investment relations, inventive approaches to drive positive change and a more sustainable and resilient future, digital transformation and climate action.

Luisa said the company’s presence in the region has played a pivotal role in job creation in the country leading to local economic development.

Acknowledging Kenya’s continued commitment to partner with the company, Luisa expressed his commitment to reinforce the already strong trade relations.

“With Kenya as our regional hub, we are proud of our long-standing commitment to the region. Partnering with AMCHAM to create this platform for dialogue between private sector leaders, governments, and industry players is a natural extension of that commitment. We believe strong trade relations are key to growth across East Africa.” He said.


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