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Kenya Broadcasting Corporation (KBC) Managing Director Agnes Kalekye has called upon media stakeholders to uphold national values to maintain their credibility.
Speaking Thursday while delivering her keynote address during the Annual Media Summit 2025 in Nairobi, she said that journalists should prioritize to bolster professionalism at time where media houses are embracing technology.
“We need a media that is driven by values, not merely technologically adept. To combat misinformation effectively, civil society and academia must collaborate with us. Our future hinges on balancing robust values with innovation and technology,” she pointed out.
She also encouraged journalists to fact check their work to enhance accountability and accuracy with the evolving media landscape globally.
ICT Cabinet Secretary William Kabogo who graced the event cautioned Kenyans against the misuse of technology saying it posed a risk to the countries security.
“Technology is a powerful tool but also a destructive tool. It amplifies voices and transforms stories. However, technology can lead to misinformation and erosion of public trust,” said CS Kabogo.
He added, “We have a country to protect; we have no other. Let us be accountable to the people we serve. Let us never forget that in every broadcast headline or tweet lies the power to either build or break.”
Kabogo also took time to officially gazette the 2025 Code of Conduct for Media Practice, a milestone he said is aimed at reinforcing journalism standards in Kenya.
The revised code, developed in consultation with media stakeholders, is expected to guide ethical reporting and bolster press accountability nationwide.
