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Kenya adopts innovative strategies to boost tourism

The Kenya Tourism Board is anticipating an increase in the number of Chinese visitors into the country through crafting of tailored encounters by tapping into culture, safari, wildlife and meeting incentives, conferences and exhibitions (MICE) offerings.

According to Tourism Board CEO John Chirchir China has undeniably become a pivotal source market that has greatly contributed to Kenya’s thriving tourism industry.

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“Our relationship extends beyond borders and cultures, and we are currently tapping into the interests of the Chinese travelers to drive more tourists into Kenya” observed Chirchir.

The visit by Chinese novelists Mo Yan to Kenya has transcended geographical boundary and language barrier, illustrating Kenya’s concerted efforts to tap into the Interests that bring in Chinese travelers.

“I have so far visited the Maasai Mara, Mombasa, Nakuru and several other lakes destinations In Kenya. During this visit, I have met many Chinese tourists in Kenya. Many come here with their families, kids are having summer vacation and parents bring them here for sightseeing. I believe what attracts Chinese tourists to Kenya is viewing wild animals on the grassland as well as hippos and crocodiles in the rivers” Said Mo Yan

He said he was impressed by the smooth management at the parks and the hospitality of the Kenyan people he interacted with.

“I hope that Chinese visitors coming to Kenya can relax and enjoy themselves. There’s no need to worry about being hurt by wild animals, because there are good security measures. And to my impression, animals, even lions and leopards, are friendly to mankind as long as you maintain the respect of their territories.  So, it’s safe to travel here. Secondly, the hospitality industry in Kenya is of good quality, so there’s no need to worry during your trip, “he said

Kenya received 26,445 visitors from the Chinese market in the period June- July 2022/2023 an improvement compared to 23,115 visitors received in the same period the previous year.

Sally Namuye
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